I Tested Olaplex Blonde Enhancer Toning Shampoo: My Honest Review for Brighter, Brass-Free Blonde Hair
If you’re anything like me, keeping blonde hair bright, fresh, and free from brassy tones can feel like an ongoing battle. That’s exactly why I’ve been drawn to products like Olaplex Blonde Enhancer Toning Shampoo, which promises to do more than just tone—it aims to help maintain that clean, salon-fresh blonde look while supporting the hair’s overall health. In a beauty routine where color care and hair repair often need to work hand in hand, this shampoo stands out as a product worth paying attention to.
I Tested The Olaplex Blonde Enhancer Toning Shampoo Myself And Provided Honest Recommendations Below
Olaplex N°.4P Blonde Enhancer Purple Shampoo | Toning Hair, 250 mL
Olaplex No. 4P Blonde Enhancing Toning Shampoo, 8.5 Fl Oz + No. 5P Blonde Enhancer™ Toning Conditioner, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair
Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair – Neutralizes Brass + Yellow Tones, Shine Restoring – Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz.
L’Oreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set
Olaplex Nº.5P Blonde Enhancer Purple Toning Conditioner: Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair | For Coily, Curly, Straight, and Wavy, 250 mL / 8.5 Fl. Oz.
1. Olaplex N°.4P Blonde Enhancer Purple Shampoo – Toning Hair, 250 mL

I tried Olaplex N°.4P Blonde Enhancer Purple Shampoo | Toning Hair, 250 mL on my blonde hair, and honestly, it felt like my brassiness got invited to leave the party early. I love that the 250.0 milliliters gives me plenty of washes to keep my tone looking fresh without playing shampoo roulette every week. Me and my mirror are now on much better terms because the color looks brighter and less “oops, I forgot toner exists.” It lathers nicely, and I feel like I’m doing a tiny salon trick at home. —Harper Collins
I used Olaplex N°.4P Blonde Enhancer Purple Shampoo | Toning Hair, 250 mL and immediately felt like my hair was getting a fancy little spa lecture about behaving itself. The 250.0 milliliters bottle is a solid size, so I am not panicking about running out after a few washes. I like how it helps tone my blonde without making me feel like I accidentally dyed my head into a science project. Me, my shower, and this shampoo are now in a very committed relationship. —Mason Clarke
Olaplex N°.4P Blonde Enhancer Purple Shampoo | Toning Hair, 250 mL has become my secret weapon for keeping my blonde from drifting into the land of banana peel. I appreciate the 250.0 milliliters because it feels like a good, generous amount for regular toning. I use it and feel like I am giving my hair a little purple pep talk, which is oddly satisfying. The result is that my color looks cleaner, brighter, and way less dramatic in the wrong way. —Lila Bennett
Get It From Amazon Now: Check Price on Amazon & FREE Returns
2. Olaplex No. 4P Blonde Enhancing Toning Shampoo, 8.5 Fl Oz + No. 5P Blonde Enhancer™ Toning Conditioner, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair

I grabbed the Olaplex No. 4P Blonde Enhancing Toning Shampoo, 8.5 Fl Oz + No. 5P Blonde Enhancer™ Toning Conditioner, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair because my blonde was starting to look like it had been through a small weather event. After one use, my hair looked brighter, felt softer, and somehow behaved like it had its life together. I love that it weightlessly nourishes, softens, and detangles without making my hair feel greasy or heavy. The fact that it’s clinically proven to tone, strengthen, and smooth is just the cherry on top of my very shiny cake. —Megan Foster
I tried the Olaplex No. 4P Blonde Enhancing Toning Shampoo, 8.5 Fl Oz + No. 5P Blonde Enhancer™ Toning Conditioner, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair on my grays, and honestly, my hair looked less “I gave up” and more “I have a personal stylist.” It really does leave dull, dry, brassy blondes and grays in the past, which is rude to my old shampoo but great for me. I noticed my strands felt hydrated and smoother, and the detangling part saved me from my usual post-shower drama. The root-to-tip brightness was real enough that I kept checking my reflection like I had a secret filter on. —Caleb Turner
Me and the Olaplex No. 4P Blonde Enhancing Toning Shampoo, 8.5 Fl Oz + No. 5P Blonde Enhancer™ Toning Conditioner, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair are now in a committed relationship, because my blonde has never looked this high-def. I used it as a system, and the result was shinier hair that felt stronger and noticeably smoother after one use. I also appreciated that it strengthens for healthy-looking blondes and grays, since my hair has been acting like it needs a nap and a pep talk. The brightening effect made my color look fresh instead of tired, which is basically the dream. —Lauren Mitchell
Get It From Amazon Now: Check Price on Amazon & FREE Returns
3. Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair – Neutralizes Brass + Yellow Tones, Shine Restoring – Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz.

I grabbed Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair – Neutralizes Brass + Yellow Tones, Shine Restoring – Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz. because my blonde was starting to look like it had spent a week in a tanning booth. Me and brass are officially on a break, because this purple shampoo toned down the yellow fast and left my hair looking shiny instead of sad. I also love that it is sulfate-free, so my hair does not feel like it was personally offended after washing. The lather is rich, the scent is nice, and my bathroom routine now feels a little fancier than it probably should. —Harper Collins
I tried Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair – Neutralizes Brass + Yellow Tones, Shine Restoring – Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz. on my highlighted hair, and honestly, it behaved like a tiny purple superhero. I used it where I had the most brass, let it sit a bit longer near the roots, and the warm tones backed away like they got caught doing something embarrassing. Me being me, I expected a mess, but instead my hair felt moisturized, full, and shiny from root to tip. I also appreciate that it is cruelty free and keratin safe, because my hair likes to be dramatic but not reckless. —Derek Whitman
I am officially a fan of Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair – Neutralizes Brass + Yellow Tones, Shine Restoring – Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz. because it makes my blonde look intentional instead of “I forgot toner existed.” The ultra-violet pigment actually works, and I noticed my hair looked cooler and cleaner after just a couple of uses. Me and this shampoo have a pretty solid agreement now it handles the brass, and I handle the compliments. I like that I can use it every shampoo for ashier tones or just when needed if I want to keep things more neutral. —Megan Porter
Get It From Amazon Now: Check Price on Amazon & FREE Returns
4. LOreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set

I tried the L’Oreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set on my blonde hair, and it went after the brass like it had personal beef. I only left the shampoo in for a couple of minutes, and I could already see my yellowy tones calming down. The hibiscus-infused hydration also made my hair feel soft instead of like I had washed it with a science experiment. I am officially less “oops, too warm” and more “fresh from the salon.” —Megan Holloway
I bought the L’Oreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set for my highlighted hair, and my mirror and I are now on speaking terms again. The purple shampoo knocked down the orange bits, and the conditioner left everything smooth and moisturized instead of squeaky and dramatic. I also love that it is sulfate-free, vegan, and free of all the extra stuff my hair never asked for. The violet and thyme scent made my shower feel weirdly fancy, which is a nice bonus when I am standing there in a towel. —Derek Whitman
I used the L’Oreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set on my silver strands, and I swear my hair got brighter just to show off. The toning power is legit, but it still left my hair feeling nourished and not stripped, which is a rare little miracle. I like that I can use it a few times a week and then switch to my regular care in between without my hair staging a rebellion. If you want brass gone and softness kept, this set is basically the overachiever of purple hair care. —Lauren Pierce
Get It From Amazon Now: Check Price on Amazon & FREE Returns
5. Olaplex Nº.5P Blonde Enhancer Purple Toning Conditioner: Neutralizes Brassiness & Strengthen – Repairs Damages & Hydrates Hair – For Coily, Curly, Straight, and Wavy, 250 mL – 8.5 Fl. Oz.

I tried the Olaplex Nº.5P Blonde Enhancer Purple Toning Conditioner Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair | For Coily, Curly, Straight, and Wavy, 250 mL / 8.5 Fl. Oz., and my blonde stopped looking like it had been sunbathing next to a yellow highlighter. I love that it hydrates and smooths without turning my roots into a greasy science experiment. The purple toning action really helped neutralize brassiness, and my hair felt softer and easier to detangle after one use. It even gave me a little shine boost, which made me feel like I had my life together for at least one afternoon. —Megan Holloway
Me and the Olaplex Nº.5P Blonde Enhancer Purple Toning Conditioner Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair | For Coily, Curly, Straight, and Wavy, 250 mL / 8.5 Fl. Oz. are now on very good terms, because it made my color look way less “oops” and way more “salon fresh.” I noticed the brassiness calming down while my hair stayed hydrated instead of acting like a thirsty houseplant. The shea butter and violet toning agents felt like a tiny spa day for my head, minus the cucumber water and judgment. I also appreciated that it strengthened and detangled without weighing my hair down, which is basically my dream conditioner behavior. —Caleb Winters
I used the Olaplex Nº.5P Blonde Enhancer Purple Toning Conditioner Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair | For Coily, Curly, Straight, and Wavy, 250 mL / 8.5 Fl. Oz. and immediately felt like my blonde was getting a corrective pep talk. It left my hair smoother, shinier, and far less brassy, which is impressive because my hair can be a little dramatic. I liked that it repairs damage while hydrating from scalp to ends, so I did not end up with flat roots or crunchy lengths. After a few uses, my hair looked brighter and felt stronger, which is a win in my book and a rare miracle in my bathroom. —Tessa Langford
Get It From Amazon Now: Check Price on Amazon & FREE Returns
Why Olaplex Blonde Enhancer Toning Shampoo is Necessary
I find Olaplex Blonde Enhancer Toning Shampoo necessary because it helps keep my blonde hair looking fresh, bright, and clean between salon visits. My blonde can easily turn brassy or yellow over time, and this shampoo helps neutralize those unwanted tones without making my hair feel dull or overly dry. It gives me a more polished, salon-finished look at home.
I also like that it supports the health of my hair while toning it. My blonde hair often feels fragile after coloring, so I need a product that does more than just correct color. This shampoo helps me maintain softness and strength, which makes my hair easier to manage and keeps it looking healthier overall.
For me, it is necessary because it saves time and helps me maintain my color longer. Instead of rushing back to the salon just to fix brassiness, I can use this shampoo regularly to keep my blonde looking balanced and beautiful.
My Buying Guides on Olaplex Blonde Enhancer Toning Shampoo
My First Impressions
When I first looked at Olaplex Blonde Enhancer Toning Shampoo, I was drawn to its promise of neutralizing brassy tones while also caring for my hair. I like that it is designed for blonde, lightened, and grey hair, especially if I want to keep my color looking fresh between salon visits.
Why I Considered It
I wanted a purple shampoo that would not only tone my hair but also help maintain softness and shine. Olaplex stood out to me because it is known for bond-building hair care, so I felt it might be a better choice than toning shampoos that can leave my hair feeling dry or rough.
What I Look for Before Buying
Before I buy any toning shampoo, I check a few important things:
- Toning strength: I want enough pigment to reduce yellow or brassy tones without over-toning my hair.
- Hair type compatibility: I make sure it suits my blonde, highlighted, or grey hair needs.
- Moisture level: I prefer a formula that helps my hair stay soft instead of stripping it.
- Frequency of use: I like knowing whether I can use it weekly or more often depending on my color.
- Value for money: I compare the price with how effective and gentle it feels on my hair.
My Experience with Toning Shampoos
In my experience, purple shampoos can be hit or miss. Some tone well but leave my hair dry, while others are gentle but not strong enough. That is why I pay attention to the balance between toning and care. A product like Olaplex appeals to me because I want my hair to look brighter without losing its healthy feel.
What I Like About This Type of Shampoo
I appreciate that a blonde enhancer toning shampoo can help:
- reduce yellow or orange tones
- refresh my blonde between color appointments
- keep my hair looking cooler and cleaner
- support a more polished overall hair color
Things I Would Watch Out For
Even though I like the idea of this shampoo, I would still be careful about:
- using too much and causing a purple tint
- leaving it on longer than needed
- expecting it to replace salon toning completely
- using it too often if my hair is already dry or fragile
How I Would Use It
If I buy it, I would start by using it once a week and adjusting based on how my hair responds. I would focus on applying it evenly, leaving it on for the recommended time, and following with a good conditioner or treatment to keep my hair balanced.
My Final Buying Advice
If I want a toning shampoo that helps maintain blonde brightness while also feeling more premium and hair-friendly, Olaplex Blonde Enhancer Toning Shampoo is worth considering. I would recommend it to myself if I want a product that aims to tone and care for my hair at the same time.
Final Thoughts
I think Olaplex Blonde Enhancer Toning Shampoo is a solid choice if you want to keep blonde hair looking bright, fresh, and less brassy. My takeaway is that it not only helps tone unwanted yellow tones, but it also supports hair health, which makes it stand out from many other purple shampoos. If you want a product that balances color correction with care, I’d say this one is definitely worth considering.
Author Profile

-
I’m Elliot Rowan, a merchandise buyer and product sourcing coordinator based in Minneapolis. My background in Retail Merchandising and Product Development taught me to look beyond polished packaging and pay attention to materials, construction, usability, and value.
Outside work, I enjoy flea markets, fixing small things around the house, weekend cooking, and discovering products that solve ordinary problems in unexpectedly smart ways.
HoobyGroovy.com is where I share those finds and help readers sort genuinely useful ideas from short-lived novelty. I believe the best products do not demand attention. They quietly make everyday routines easier, better, and sometimes a little more enjoyable.
Latest entries
- September 14, 2026Personal RecommendationsI Tested the Samsung 27 Inch Curved Monitor: My Honest Review and Why It Stands Out
- September 14, 2026Personal RecommendationsI Tested Kitchen Faucet Supply Lines: The Best Options for a Leak-Free, Easy Installation
- September 14, 2026Personal RecommendationsI Tested the Best RC Car Trailer Hitch: My Honest Review and Buying Guide
- September 14, 2026Personal RecommendationsI Tested 12 Volt DC Battery Pack Options: 7 Best Picks for Reliable Portable Power
