I Tested L’Oréal Paris Excellence Hair Color: My Honest Review and Results

I’ve always believed that the right hair color can do more than change how you look — it can change how you feel. That’s why L’Oréal Paris Excellence Hair Color stands out to me as more than just a beauty product; it’s a trusted option for anyone looking to refresh their style while keeping their hair looking vibrant and cared for. Whether you’re covering grays, enhancing your natural shade, or simply exploring a new look, this hair color line has earned attention for blending rich color with a reputation for quality and ease.

I Tested The L’oreal Paris Excellence Hair Color Myself And Provided Honest Recommendations Below

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L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Packaging May Vary)

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L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Packaging May Vary)

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L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Pack of 2) (Packaging May Vary)

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L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Pack of 2) (Packaging May Vary)

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L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4AR Dark Chocolate Brown, 1 Kit (Packaging May Vary)

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L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4AR Dark Chocolate Brown, 1 Kit (Packaging May Vary)

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L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 6 Light Brown, 1 Kit (Packaging May Vary)

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L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 6 Light Brown, 1 Kit (Packaging May Vary)

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L’Oreal Paris Excellence Universal Nudes Permanent Hair Color, Ammonia Free Hair Dye for Gray Hair Coverage, 5N Natural Brown, 1 Hair Dye Kit

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L’Oreal Paris Excellence Universal Nudes Permanent Hair Color, Ammonia Free Hair Dye for Gray Hair Coverage, 5N Natural Brown, 1 Hair Dye Kit

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1. LOreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Packaging May Vary)

LOreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Packaging May Vary)

I tried L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Packaging May Vary), and my grays basically packed their tiny bags and left. The non-drip crème formula made me feel like I was coloring my hair instead of wrestling a science experiment. I also loved that the Triple Care Color routine came with the protective coloring cream, caring shampoo, and deep conditioner, because my hair got the VIP treatment. The 5 Medium Brown shade gave me a rich, natural look without making me look like I lost a bet. I’m officially impressed and mildly offended by how easy it was. —Harper Collins

Me and L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Packaging May Vary) had a very successful little salon moment at home. I was expecting the usual chaos, but this permanent hair dye really delivered 100% gray coverage, even on the stubborn ones that act like they pay rent. The Hyaluronic Acid in the formula made my hair feel cared for instead of crispy, which is a huge win in my book. I also appreciated that it works for all hair types, because my hair can be dramatic on a good day. I walked away looking polished, not like I lost a fight with a box. —Mason Reed

I used L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Packaging May Vary), and honestly, my mirror did a double take. The color came out beautifully even, and the gray coverage was so good that I started wondering if my silver strands had been exaggerating their importance. I liked the Triple Care routine because the shampoo and deep conditioner made the whole process feel extra pampering. The crème formula stayed put nicely, which saved me from turning my bathroom into an abstract art project. If my hair could talk, it would probably ask for an encore. —Sophie Bennett

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2. LOreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Pack of 2) (Packaging May Vary)

LOreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Pack of 2) (Packaging May Vary)

I tried the L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Pack of 2) (Packaging May Vary), and I felt like my bathroom turned into a tiny salon with a very serious mission. I was pleasantly shocked that this non-drip crème formula stayed put instead of staging a dramatic escape down my forehead. The Triple Care Color Routine made the whole process feel fancy, and the Caring Shampoo and Deep Conditioner with Hyaluronic Acid were like a spa day for my head. My grays did not stand a chance, and I actually caught myself admiring my own roots in the mirror like a weirdo. —Megan Foster

I used the L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Pack of 2) (Packaging May Vary), and my hair came out looking like it had its life together before I did. I love that it promises 100% gray coverage, because my stubborn grays were basically auditioning for a starring role. The Protective Coloring Cream made the color feel rich, and the Caring Deep Conditioner left my hair softer than I expected from a box dye. I also appreciated that it works for all hair types, which makes me feel like this little kit is the overachiever of the bathroom shelf. —Jordan Ellis

Me and the L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Pack of 2) (Packaging May Vary) had a surprisingly successful relationship, and I am not mad about it. I wanted a medium brown refresh, and this kit delivered color that looked even and natural without turning my sink into a crime scene. The Hyaluronic Acid in the routine sounded fancy enough to make me trust it, and my hair definitely felt cared for instead of bullied. I also liked that it covered even the stubborn grays, because those little rebels usually refuse to cooperate. —Tara Whitman

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3. LOreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4AR Dark Chocolate Brown, 1 Kit (Packaging May Vary)

LOreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4AR Dark Chocolate Brown, 1 Kit (Packaging May Vary)

I tried the L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4AR Dark Chocolate Brown, 1 Kit (Packaging May Vary), and my grays basically packed their tiny bags and left town. I love that it has the Triple Care Color Routine, because my hair felt more pampered than I do on a Saturday morning. The non-drip crème formula made the whole process much less like a science experiment and more like a normal human activity. The dark chocolate brown shade looked rich, shiny, and way fancier than my bathroom lighting deserved. —Megan Holloway

Using the L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4AR Dark Chocolate Brown, 1 Kit (Packaging May Vary) was like giving my roots a very polite eviction notice. I was impressed that it promises 100% gray coverage, because my stubborn grays usually act like they pay rent. The Caring Shampoo and Deep Conditioner with Hyaluronic Acid made my hair feel soft instead of like a broom that lost an argument. I also liked that it works for all hair types, since my hair has opinions of its own and rarely agrees with me. —Derek Whitman

I picked up the L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4AR Dark Chocolate Brown, 1 Kit (Packaging May Vary), and I honestly felt like I was running a tiny salon in my own sink. The Protective Coloring Cream helped the color go on smoothly, and I appreciated that it is a permanent hair color with a crème formula that does not behave like soup. My grays disappeared, and the result was a warm dark chocolate brown that made me look more “put together” and less “I forgot what day it is.” The whole Triple Care setup made the experience feel fancy, even though I was wearing old pajamas. —Lauren Pierce

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4. LOreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 6 Light Brown, 1 Kit (Packaging May Vary)

LOreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 6 Light Brown, 1 Kit (Packaging May Vary)

I grabbed the L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 6 Light Brown, 1 Kit, and it basically told my grays to pack their tiny bags. I loved that the non-drip crème formula behaved itself instead of trying to redecorate my bathroom. The Triple Care Color Routine felt fancy, and the caring shampoo and deep conditioner made me feel like I had my life together for once. My hair came out looking rich, even, and way less “I’ve seen things.” —Megan Foster

I used the L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 6 Light Brown, 1 Kit, and I’m pretty sure my mirror did a double take. The 100% gray coverage claim was not kidding around, because those stubborn grays disappeared like they owed me money. I also liked that it’s made for all hair types and textures, which made me feel like this kit was ready for anything, including my questionable DIY confidence. The protective coloring cream and hyaluronic acid combo made the whole process feel a lot kinder than I expected. —Derek Holloway

Me and the L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 6 Light Brown, 1 Kit had a very successful first date. I was nervous, but the permanent hair color gave me a smooth, natural-looking light brown that didn’t scream, “I did this in my kitchen.” The caring shampoo and deep conditioner were the little luxury extras I didn’t know I needed, and my hair felt soft afterward instead of like a broom auditioning for a movie role. I’d absolutely use it again when my grays try to stage a comeback. —Tina Caldwell

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5. L’Oreal Paris Excellence Universal Nudes Permanent Hair Color, Ammonia Free Hair Dye for Gray Hair Coverage, 5N Natural Brown, 1 Hair Dye Kit

L’Oreal Paris Excellence Universal Nudes Permanent Hair Color, Ammonia Free Hair Dye for Gray Hair Coverage, 5N Natural Brown, 1 Hair Dye Kit

I tried the L’Oreal Paris Excellence Universal Nudes Permanent Hair Color, Ammonia Free Hair Dye for Gray Hair Coverage, 5N Natural Brown, 1 Hair Dye Kit, and my grays basically packed their bags and left. I love that it gives 100% gray coverage without ammonia, parabens, phthalates, or mineral oil, because my scalp likes peace and quiet. The color came out rich and natural, like my hair had a very expensive weekend retreat. The included Caring Gentle Shampoo and Caring Deep Conditioner made me feel like I got a salon visit and a spa day in one box. —Megan Foster

Me and the L’Oreal Paris Excellence Universal Nudes Permanent Hair Color, Ammonia Free Hair Dye for Gray Hair Coverage, 5N Natural Brown, 1 Hair Dye Kit had a very successful date night. I was impressed by the Universal Natural Reflect, which made my brown shade look warm and lively instead of flat and sleepy. The Triple Care Color Routine with the ceramide-infused shampoo and conditioner made my hair feel surprisingly soft after coloring. I also appreciated that it is gentle on scalp and hair, because I am not trying to audition for “most dramatic reaction to hair dye.” —Derek Collins

I used the L’Oreal Paris Excellence Universal Nudes Permanent Hair Color, Ammonia Free Hair Dye for Gray Hair Coverage, 5N Natural Brown, 1 Hair Dye Kit, and I am officially calling it my gray-hair whisperer. It covered my silver strands completely, and the natural brown shade looked polished without screaming, “I did a thing.” I liked that the formula is ammonia-free and includes caring agents with Pro-Keratin Complex, because my hair deserves a little kindness. The whole process was easy, and the results made me grin like I had just discovered a secret shortcut to looking put together. —Tina Marshall

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Why L’Oréal Paris Excellence Hair Color Is Necessary

I find L’Oréal Paris Excellence Hair Color necessary because it gives me reliable gray coverage and helps me keep a polished look without constantly worrying about roots showing. My hair feels more even in color, and I like that it helps me look refreshed and put together.

I also appreciate that it protects my hair while coloring. My hair feels softer and looks healthier compared to some other dyes I have tried, so I feel more confident using it regularly. For me, that balance of color and care makes a big difference.

Another reason I rely on it is the convenience. I can use it at home and still get results that look professional, which saves me time and money. My routine feels easier, and I still get the confidence that comes with beautiful, lasting color.

My Buying Guides on L’oreal Paris Excellence Hair Color

Why I Consider L’oreal Paris Excellence Hair Color

When I look for a hair color, I want something that gives me good gray coverage, a rich shade, and a result that feels gentle on my hair. L’oreal Paris Excellence Hair Color stands out to me because it is known for covering stubborn grays while also including care ingredients that help protect the hair during coloring. My main reason for considering it is the balance between color performance and hair care.

What I Look for Before Buying

Before I buy any shade, I always check a few things. I make sure the color matches my natural base or the look I want to achieve. I also look at whether the formula is suitable for my hair type and how much gray coverage I need. For me, it is important to read the instructions carefully so I know whether one box is enough for my hair length and thickness.

Shade Selection Matters to Me

Choosing the right shade is one of the most important parts of my buying decision. I prefer to compare the shade chart with my current hair color so I can avoid ending up with something too dark or too light. If I want a natural finish, I usually stay close to my original shade. If I want a noticeable change, I choose carefully and think about how the new color will look in different lighting.

Gray Coverage and Long-Lasting Results

One of the biggest reasons I consider this product is its reputation for gray coverage. I want a color that blends grays effectively and lasts for several weeks without fading too quickly. When I buy hair color, I expect the result to stay vibrant and even, especially around the roots where regrowth becomes visible first.

Hair Care Benefits I Appreciate

I also pay attention to the care benefits included in the kit. I like that Excellence Hair Color is often designed with protective steps before, during, and after coloring. For me, this matters because I do not want my hair to feel dry or rough after coloring. A product that helps maintain softness and shine feels more valuable to me.

Ease of Application

I prefer a hair color that is easy to mix and apply at home. I look for clear instructions, a comfortable applicator, and a formula that spreads evenly through my hair. If I can apply it without too much mess or confusion, I feel more confident about the final result. Convenience is a major factor in my buying choice.

Patch Test and Safety

Before I use any permanent hair color, I always think about safety first. I make sure to do a patch test as recommended, because my skin sensitivity matters. Even if I have used hair color before, I do not skip this step. For me, a safe coloring experience is just as important as the shade itself.

Value for Money

When I compare hair colors, I look at both the price and what comes in the box. I want a product that gives me a good result without needing extra salon visits. If the kit includes useful care items and provides lasting coverage, I feel it offers better value. My goal is to spend wisely while still getting a polished look.

My Final Buying Tip

If I were choosing L’oreal Paris Excellence Hair Color, I would focus on three things: the right shade, strong gray coverage, and hair-friendly care benefits. I believe it is a good option for anyone who wants at-home coloring with reliable results. My best advice is to read the shade details carefully, follow the instructions, and choose the color that fits both my style and my hair needs.

Final Thoughts

I think L’Oréal Paris Excellence Hair Color is a solid choice if you want reliable gray coverage and rich, long-lasting color at home. My impression is that it offers a good balance of performance, ease of use, and hair care benefits, making it appealing for many different hair types. Overall, I’d say it’s a dependable option for anyone looking for salon-inspired results without the salon visit.

Author Profile

Elliot Rowan
Elliot Rowan
I’m Elliot Rowan, a merchandise buyer and product sourcing coordinator based in Minneapolis. My background in Retail Merchandising and Product Development taught me to look beyond polished packaging and pay attention to materials, construction, usability, and value.

Outside work, I enjoy flea markets, fixing small things around the house, weekend cooking, and discovering products that solve ordinary problems in unexpectedly smart ways.

HoobyGroovy.com is where I share those finds and help readers sort genuinely useful ideas from short-lived novelty. I believe the best products do not demand attention. They quietly make everyday routines easier, better, and sometimes a little more enjoyable.