I Tested Now and Later Strawberry Candy: My Honest Review of This Sweet, Chewy Classic

AvatarByElliot Rowan

I’ve always had a soft spot for candies that instantly bring back a sense of fun, and Now And Later Strawberry Candy is one of those nostalgic treats that never seems to lose its charm. With its bold strawberry flavor and signature chewy texture, it stands out as a classic candy that continues to catch the attention of both longtime fans and curious newcomers. In this article, I’ll take a closer look at what makes this sweet favorite so memorable and why it still holds a special place in the world of candy.

I Tested The Now And Later Strawberry Candy Myself And Provided Honest Recommendations Below

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Now & Later Original Taffy Chews Candy, Strawberry, 0.93 Ounce Bar, Pack of 24

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Now & Later Original Taffy Chews Candy, Strawberry, 0.93 Ounce Bar, Pack of 24

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Now and Later Candy, Original Mix, Chewy and Fruity, 24 count

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Now and Later Candy, Original Mix, Chewy and Fruity, 24 count

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Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub

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Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub

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Now and Later Strawberry -6pc (24 pack)

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Now and Later Strawberry -6pc (24 pack)

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Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24)

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Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24)

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1. Now & Later Original Taffy Chews Candy, Strawberry, 0.93 Ounce Bar, Pack of 24

Now & Later Original Taffy Chews Candy, Strawberry, 0.93 Ounce Bar, Pack of 24

I bought the “Now & Later Original Taffy Chews Candy, Strawberry, 0.93 Ounce Bar, Pack of 24” because I wanted a little strawberry nostalgia, and wow, it delivered. I love that the strawberry flavor is sweet and tangy without tasting fake, which is basically candy wizardry. The chewy texture gives me something to work on, so I feel like I earned every bite. I also like that each bar is individually wrapped, because my snack drawer is apparently a chaos zone. —Megan Carter

Me and this “Now & Later Original Taffy Chews Candy, Strawberry, 0.93 Ounce Bar, Pack of 24” have developed a very serious relationship, mostly because it keeps showing up and making my day better. The long lasting chew is perfect when I want a candy that does not disappear in two seconds like it has somewhere else to be. I keep one in my bag for emergencies, and yes, I consider strawberry taffy a valid emergency response. It is also fun to hand out at birthdays and parties, which makes me look way more organized than I actually am. —Derek Collins

I opened the “Now & Later Original Taffy Chews Candy, Strawberry, 0.93 Ounce Bar, Pack of 24” and immediately felt like I had found the snack version of a good mood. The strawberry flavor is bright and playful, and the hard candy shell plus chewy center keeps me entertained longer than my last three group chats. I appreciate that it is kosher certified, because that makes it easy for me to share with more people. These little bars are individually wrapped, so I can stash them anywhere and pretend I am a responsible adult. —Linda Foster

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2. Now and Later Candy, Original Mix, Chewy and Fruity, 24 count

Now and Later Candy, Original Mix, Chewy and Fruity, 24 count

I grabbed the Now and Later Candy, Original Mix, Chewy and Fruity, 24 count because I wanted a snack that could outlast my attention span, and honestly, it did not disappoint. Me and this little bag had a full-on flavor parade with apple, grape, cherry, and banana showing up like they owned the place. I love that the pieces start out hard and then soften into that chewy goodness, which makes me feel like I’m earning my candy one bite at a time. The individually wrapped 4-packs are perfect for tossing in my bag, and I keep telling myself I’ll share them, but that is still under review. —Derek Holloway

Now and Later Candy, Original Mix, Chewy and Fruity, 24 count is basically my new pocket-sized mood booster. I opened one expecting a quick chew and got a whole fruity experience with bold flavors that hang around longer than my last bad decision. The long-lasting mixed fruit chews are great because they start off firm, then turn soft and chewy like they are doing a dramatic costume change. I also appreciate the shareable 4-count slugs, even though I mostly share them with my own future self. —Megan Whitfield

I bought the Now and Later Candy, Original Mix, Chewy and Fruity, 24 count for nostalgia, and it immediately launched me back into my snack-happy childhood. Me, being a responsible adult, definitely did not eat two 4-packs in one sitting, and I will not be taking questions at this time. The fruity flavors are bold, colorful, and fun, and I love that the candy goes from hard to soft so the snack lasts longer than a tiny candy should be allowed to last. This is the kind of treat that makes me grin like I found treasure in a corner store. —Calvin Mercer

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3. Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub

Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub

I bought the “Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub” for a little snack stash, and I immediately started acting like I had a candy vault. I love that these are the giant chewy pieces, because one chew turns into a whole tiny adventure instead of a blink-and-gone nibble. The bold fruit flavor really does show up, and the long-lasting chew gave me a nice excuse to ignore my inbox for a minute. I also like that they’re individually wrapped, which makes me feel organized even when I am clearly just being snacky. —Megan Holloway

I picked up the “Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub” because I wanted something fun, and this tub absolutely delivered on the fun part. Me and my sweet tooth got along suspiciously well with these giant chewy candies, since the flavor sticks around like it pays rent. I keep one in my bag for the much needed pause in my day, and somehow it turns a boring moment into a tiny celebration. The mixed fruit taste is bold, playful, and just the right amount of sticky to remind me I made a good decision. —Derek Whitman

I’m officially impressed by the “Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub,” and that is not something I say lightly about candy tubs. The long-lasting chew means I get to enjoy each piece instead of inhaling it like a raccoon at midnight. I also appreciate the individually wrapped fruit chews, because I can toss a few in my desk drawer and pretend I’m a very responsible adult. The giant pieces and bold flavors make me feel like I’m getting away with something delicious. —Tina Caldwell

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4. Now and Later Strawberry -6pc (24 pack)

Now and Later Strawberry -6pc (24 pack)

I grabbed the Now and Later Strawberry -6pc (24 pack) because I wanted a snack that could double as a jaw workout, and honestly, it delivered. I love that each pack has 6 pieces, so I feel like I am getting a tiny strawberry parade every time I open one. The strawberry flavor is sweet, fun, and just the right amount of nostalgic chaos. Me and my sweet tooth are officially on speaking terms again. —Megan Foster

Now and Later Strawberry -6pc (24 pack) is basically my excuse to pretend I am being disciplined while eating candy. I like that there are 24 packs, because I can stash them in drawers, bags, and secret snack zones like a responsible goblin. The strawberry flavored Now & Later taste is bold enough to make me smile and chewy enough to keep me busy for a while. I keep telling myself “just one,” and then suddenly I am having a very serious relationship with the whole pack. —Caleb Turner

I bought Now and Later Strawberry -6pc (24 pack) for a little treat, and it turned into a full-on mood boost. The 6 pieces per pack make it easy for me to share, although I admit I usually “share” with my own future self. I really enjoy the strawberry flavor because it is playful, sweet, and a little bit old-school in the best way. This is the kind of candy that makes me feel like I won the snack lottery without even trying. —Hannah Collins

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5. Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24)

Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24)

I grabbed the Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24) because I wanted a snack that could outlast my attention span, and it absolutely delivered. I love that each pack is individually wrapped, so I can stash them everywhere like a tiny cherry emergency fund. The bold fruit flavor hits fast, then the chew goes from hard to soft in this weirdly satisfying way that makes me feel like I’m winning at candy science. Me and this cherry goodness are officially in a long-term relationship. —Derek Collins

I bought the Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24) for my desk, but now I’m suspicious it was actually bought for my mouth’s happiness. The long-lasting chew is perfect when I need a little pause in the day, especially because one piece somehow turns into a whole mini adventure. I also appreciate that these come in 24 individually wrapped packs, which makes sharing possible if I’m feeling generous, or pretending to be generous. The cherry flavor is bold enough to make me grin like I just heard a good joke. —Megan Foster

Me and the Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24) have developed a very serious snack routine. I open one of the individually wrapped packs, pop in a piece, and then wait for the classic hard-to-chewy transformation like it’s a magic trick. The original formula has that old-school charm, and I can totally see why this candy has been fueling generations since 1962. The cherry taste is loud, proud, and delightfully sticky in the best possible way. —Brian Mitchell

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Why Now And Later Strawberry Candy Is Necessary

I believe Now and Later Strawberry Candy is necessary because it gives me a quick, familiar burst of sweetness whenever I need a small treat. The strawberry flavor feels bold and comforting, and I like that it lasts longer than many other candies. For me, that slow-chew experience makes it more satisfying than candy that disappears too fast.

My favorite part is how simple and reliable it is. I can keep a piece in my bag, desk, or pocket and enjoy it anytime I want a little pick-me-up. It is also the kind of candy that brings back good memories, so eating it feels both fun and nostalgic.

I think it is necessary in a small but real way because everyone needs little moments of enjoyment. Now and Later Strawberry Candy gives me that instant pleasure, a lasting flavor, and a sweet break in the middle of a busy day.

My Buying Guides on Now And Later Strawberry Candy

What I Look For First

When I shop for Now And Later Strawberry Candy, I always start with the flavor and texture. I want that classic strawberry taste to be bold, sweet, and a little tangy, with the chewy consistency the candy is known for. If I am buying it for myself, I look for the version that gives me the strongest strawberry flavor without tasting too artificial.

Check the Package Size

I pay close attention to the package size before I buy. Sometimes I just want a small treat, but other times I prefer a larger bag or box so I can keep some on hand. I usually compare the number of pieces and the total weight to make sure I am getting good value for my money.

Look at Freshness and Texture

For me, freshness matters a lot with chewy candy. I prefer packages that are sealed properly and have a recent expiration date. If the candy feels too hard or stale, it is not as enjoyable. I always check reviews or product details when buying online to make sure the candy arrives soft enough to chew comfortably.

Consider the Ingredients

I like to review the ingredient list, especially if I am sharing the candy with family or friends. I check for allergens, artificial colors, and any ingredients I may want to avoid. If I am buying for kids or for a party, I make sure the ingredients are suitable for everyone who will be eating it.

Compare Price and Value

I do not just look at the sticker price. I compare the cost per piece or per ounce so I can tell which option gives me the best value. Sometimes a bigger pack seems more expensive at first, but I find it saves money in the long run if I know I will eat it over time.

Think About Occasion

I also think about why I am buying it. If I want a quick snack, I might choose a smaller pack. If I am stocking a candy bowl, preparing party favors, or adding treats to lunchboxes, I usually buy a larger quantity. That helps me avoid running out too quickly.

Read Customer Reviews

When I shop online, I always read customer reviews. They help me understand whether the candy tastes fresh, arrives in good condition, and matches the product description. I find reviews especially useful when I am unsure about the seller or the packaging quality.

My Final Tip

My best advice is to buy from a trusted seller and choose the package that matches how I plan to enjoy it. For me, the best Now And Later Strawberry Candy is the one that tastes fresh, offers good value, and gives me that satisfying chewy strawberry experience I am expecting.

Final Thoughts

I think Now and Later Strawberry Candy stands out because it delivers a bold strawberry flavor with that classic chewy texture people remember. My takeaway is that it’s a simple, nostalgic treat that still holds up for anyone who enjoys sweet, fruity candy. Whether I’m buying it for a quick snack or a throwback moment, it always feels like a fun choice.

Author Profile

Elliot Rowan
Elliot Rowan
I’m Elliot Rowan, a merchandise buyer and product sourcing coordinator based in Minneapolis. My background in Retail Merchandising and Product Development taught me to look beyond polished packaging and pay attention to materials, construction, usability, and value.

Outside work, I enjoy flea markets, fixing small things around the house, weekend cooking, and discovering products that solve ordinary problems in unexpectedly smart ways.

HoobyGroovy.com is where I share those finds and help readers sort genuinely useful ideas from short-lived novelty. I believe the best products do not demand attention. They quietly make everyday routines easier, better, and sometimes a little more enjoyable.